Dr. Ehssan in the Media

Stories is the core unit that shapes the heart of an organization, its meaning, and its final image. But how so? The story appears in an organization’s strategy: Who are we? What do we do? How do we work? Who has worked with us? What do we promise? What value do we offer? It even appears in pricing, services, language, and everyday decisions. Yet, narrative is not a story told in one direction only, nor is it simply what an organization says about itself. A narrative is als