May 21, 2026 Stories is the core unit that shapes the heart of an organization, its meaning, and its final image. But how so? The story appears in an organization’s strategy: Who are we? What do we do? How do we work? Who has worked with us? What do we promise? What value do we offer? It even appears in pricing, services, language, and everyday decisions. Yet, narrative is not a story told in one direction only, nor is it simply what an organization says about itself. A na

I did not have enough time to finish the idea during my last lecture. I closed the presentation, the students left the classroom, yet something remained unfinished within me. I kept thinking: perhaps the defining skill of the next century will not simply be artificial intelligence, nor speed of achievement, but rather the human ability to protect one’s attention and spirit from exhaustion. In the field of Organizational Behavior, we learn that people do not enter the workplac